Three key aspects of the new normal.
- Servicio al cliente
- May 24, 2022
- 2 min read
Updated: Jul 5, 2023

It is imperative to adjust to the reality that you, your team, and your organization face regarding your business. Your risk tolerance has changed. Your team members have changed, and your operations have changed. In this article, I will give three recommendations to navigate through these turbulent times.
I. Fast decision-making and adequate business process management
As the world around us continues to change rapidly, the ability to make quick decisions becomes more valuable. It is very likely are that your organization will need to make a series of crucial ongoing decisions regarding changes in customer buying patterns, workforce displacement, and supply chain disruptions.
Furthermore, due to today's events, you will need to revise your existing business processes and competencies to accommodate today's technology requirements. Additionally, it is essential to assess, define, and envision your needs before making a substantial technology investment.
II. Internal ownership, learning, and de-learning.
Our modern business landscape will only continue to evolve. We need to learn new ways of working and working through new ways of doing things.
The more effective future organizations will take control of their digital transformation initiatives. Stronger organizations will put a higher emphasis on ownership and knowledge. These companies will take ownership of their digital transformations, which means that they will build and maintain their own technology platforms. In addition, they will develop their competencies in digital technology. Those that continuously learn will thrive in the future.
On the other hand, today's workforce needs to be prepared to perform in a modern, technological workplace. Not only is it essential to maintain existing skills, but it is also necessary to learn and de-learn at will to be best prepared for a new and increasingly complex world. The old training model will not be enough, as future jobs require greater flexibility and speed. Therefore, engaging in a constant agile loop of learning and de-learning specific knowledge is paramount. Those that will best adapt to changes will not only survive but thrive and succeed against the competition.
III. Constant risk management
Since the world is becoming chaotic, risk management will be critical. The way to deal with these risks will be through the organization's and the extended ecosystem collaboration and as a whole. By building this skill into the digital transformation, you will ensure the security of your digital assets and gain a competitive advantage. In a period of volatility, the future will be unpredictable. However, you should take steps to avoid disasters and make things work for you. Your ability to control risk will help you take advantage of whatever will happen in the future.
In conclusion, It is important not to forget about the big picture, as it is critical to define a long-term digital strategy and roadmap. At Brocktons, we can help you determine an optimal digital strategy that makes sense to your organization and prepares the foundations for your future success.
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